The latest from Jo Malone - Wood Sage & Sea Salt Cologne

Getting a new lipstick always cheers me up, a new nail polish is sure to put a smile on my face and a new eye shadow palette definitely makes my day, but what truly makes me giddy and excited is a new perfume. Scent has always been very important to me and not only does it compliment an outfit or a look, it has the ability to inspire, comfort and relax making you the most confident person in the world, or the complete opposite if you get a fragrance that for whatever reason doesn't work for you. I don't knock any type of fragrance until I've tried it; fruity, floral, spicy, green, foody, classic, contemporary - I've tried it all, but what really draws me in is a scent that captures a mood, an atmosphere or a scene, and the latest one to do just that is Jo Malone's Wood Sage & Sea Salt Cologne (£40).

Many of the most well known Jo Malone scents belong to either the citrus, floral/light floral or fruity category but for me this latest addition to the "quintessentially British" fragrance library doesn't fit in any of them, and in fact it opens the door to a completely new category. It's described as a combination of fresh air, sea spray and woody notes that capture the scent of the English coast. When you first spray it you'll get a burst of zesty but soft grapefruit and an undertone of cool marine saltiness, which makes the scent initially airy and light and after that it gives way to deeper tones of subtle musky, warm ambrette seed and sensual, aromatic sage. I've never come across a composition like this and it creates a very natural, understated and dreamy fragrance with a slightly raw and gritty undertone reminding me of salty sun kissed skin. It's a sophisticated, relaxed and harmonious scent as far away from florals as you can get and I would even say that it can easily be worn by both women and men.

As much as I am enamoured with this scent unfortunately I have to say that as with many of the other Jo Malone colognes the scent doesn't last as long as I would have liked and on me it starts to fade after only a few hrs. That's not going to stop me from wearing it and it doesn't take away from that fact that it's a scentsational fragrance. I absolutely adore this modern, beachy and woody scent and it has definitely captured the spirit of summer, which will be perfect for keeping spirits up as we move into Autumn. Jo Malone has a wonderful range of scents that are now modern classics, but I love the innovative concepts and new directions we've seen this year - first with the London Rain Collection and now this amazing evocative scent. The unique Wood Sage & Sea Salt launches in September and it will be available in a hand & body wash, body creme and candle as well so you can surround yourself with the memory of summer, and we can all live the rest of the year by the sea side.