Bourjois Color Edition 24H Eyeshadow

I recently picked up some new make up in a giant Autumn haul from Boots, and one of the items I got was the Bourjois Color Edition 24H Eyeshadow (£6.99). As many of you will know by now, I have become a huge fan of Bourjois and think they have really outdone themselves this year in terms of new products and shades. I was very excited to see the release of cream eye shadows a few months back since I have thoroughly enjoyed the Maybelline version and of course I was curious to see Bourjois' take on this incredibly popular concept. 

The eye shadow comes in a plastic packaging that's nothing fancy, but still quite sleek and stylish in its simplicity. Since it's plastic instead of glass it's not very bulky or heavy, and you can easily carry it with you in a makeup bag or even a slim evening bag. The formula is one of those that go from cream to powder when it's dried so you need to work fairly quickly when you apply it. It's incredibly creamy to apply, completely effortless and with a very light sweep of your fingertip you'll get great coverage that feels velvety smooth on the eyelid. It's simply lovely to work with and because it's so light, it's also easy to build up the color intensity and still get a nice even finish, without any creasing.

After it's dried the eye shadow will pretty much stay put for most of the day. I know that it claims to stay on for 24 hrs, but on me I notice that it fades a little bit after 6-7 hrs and still I wear a primer, a light dust of powder and setting spray as well. To me this isn't an issue though since the eye shadow fades evenly and there's no horrible creasing or fall out and it only takes a few second to touch up if needed.

The eye shadow currently comes in six different shades, and most of them are neutral - taupe, bronze, grey and dusky pink and if you're looking for something a little bit different you also have the option of a blue and green. I got the shade Khaki Cheri, which is a beautiful golden moss green with a bronze metallic sheen which for me makes a nice change to the browns I've been wearing this autumn and I think it also works really well with a berry lip. I'm very impressed by the pigmentation of it - one quick dip of your fingertip creates a look of a subtle shimmery green and if you build it up, you'll get the intense color you see in the photos.

I absolutely love this eyeshadow because of it's ultra light and smooth consistency that's so pleasant and luxurious to apply and I'm so looking forward to trying some of the other shades, and I sincerely hope that Bourjois will add new shades to this range very soon. 

 Artificial light without flash

 Daylight without flash

It is impossible to talk about this product without also comparing it to the Maybelline Color Tattoo 24HR cream eye shadows, so I'll try and sum it up in a few key points:

- The Bourjois packaging is less bulky and lighter than the Maybelline glass jar
- Maybelline is £2 cheaper than Bourjois - might also be dependent on where you buy it
- Bourjois has a smoother consistency and is easier to apply to the eye without having to rub
- Bourjois has a drier cream texture that dries quicker and is less sticky than Maybelline
- For me personally neither Bourjois nor Maybelline lasts 24 hrs - it's more like 5-6 hrs wear, but I have the feeling that Bourjois lasts a little bit longer, perhaps because of the drier consistency. 
- Maybelline has a wider range of shades available

Ultimately Maybelline and Bourjois both have great cream eye shadows and for the moment I will continue to use both of them in parallel. I think it's nice to see other brands challenging Maybelline's complete domination of the purse friendly cream eye shadows, and if Bourjois extends their range of colors - make up addicts have a lot to look forward to. Let the battle of the shadows commence!