L'Oreal Ever Riche Hair Mask

About a month ago I mentioned in my Operation Rapunzel post that I'm really focused on my hair at the moment. It's funny because I've had long hair as long as I can remember and my routine has always been very basic, low maintenance with as few products as possible. Now I use all sorts of products to help my hair grow, and to hydrate, nourish and protect it. I've always been good with using conditioner, but now I'm also taking to do some form of treatment once or twice a week. I know that the condition of your hair, nails and skin is really the result of a healthy and balanced protein rich diet, but there's nothing wrong with trying to lend a helping hand with some great products as well.

A product that has found it's way into my weekly treatments is the L'Oréal Hair Expertise Ever Riche Mask (£6.99) which is intended for dry and very dry hair and it contains botanical oils from camelina, grape seed and apricot, which are all well known for their protective benefits. Camelina acts like an anti-oxidant for hair by protecting the hair follicles from damage, grape seed helps to protect against loss of moisture and apricot helps to make the hair soft and shiny and even helps it grow - if you are to believe the research.

The mask is ultra-thick, almost like a whipped body butter and it has a delicious tropical coconut scent to it, which also lingers on your hair for a good few hrs. You apply it to the ends of the hair, leave it on for 5 -10 mins, perhaps with a hot towel wrapped around it to soak in as much nutrients as possible before you rinse out, and you should feel a difference almost straight away. It feels as if the hair has been infused with the protectants and it feels very silky, has a glossy shine and it's easy to detangle. I've used the mask twice a week for the past month while I've been enjoying a nice long bath, and it feels as if it's really made a difference to the quality. Despite a lot of heat styling with my new found love, BaByliss Perfect Curl, I haven't noticed any brittleness or broken hairs and in general my hair feels very smooth, strong and healthy. I've tried several of the L'Oréal shampoos and conditioner before, and they've been Ok - quite average I would say, but the Ever Riche mask is in a class of its own. I'm so impressed by it that I will definitely get the shampoo and conditioner as well, and fingers crossed using all three together will add even more nourishment and hydration in the pursuit of long luscious locks.